Business pricing

Margin Calculator

Turn cost and selling price into profit, margin and markup, or work backwards from a target margin to the price you need.

Live calculation
🔒
Private by design

Your numbers are calculated in this browser. No account or database is required.

How this calculator works

Margin = profit ÷ selling price × 100

Margin measures profit as a percentage of selling price. Markup measures profit as a percentage of cost. PercentScope always shows both so the two are not confused.

Example: cost $40, sell for $75

Profit is $35. Margin is 35 ÷ 75 = 46.67%, while markup is 35 ÷ 40 = 87.5%.

Frequently asked questions

What's the difference between margin and markup?

Margin divides profit by selling price. Markup divides profit by cost.

How do I price for a 30% margin?

Divide cost by 1 minus the margin rate. A $70 cost at 30% margin requires a $100 selling price.