Pricing calculator

Markup Calculator

Add a markup to your cost and instantly see the selling price, profit and equivalent margin.

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Try a real-world scenario

Apply a wholesale pricing rule

Cost: $80 · Markup: 50%

  1. 01

    Markup amount: 80 × 0.5 = $40.

  2. 02

    Selling price: 80 + 40 = $120.

  3. 03

    Equivalent margin: 40 ÷ 120 × 100 ≈ 33.33%.

Charge $120 for a 50% markup.

Illustrative example · A 50% markup is not a 50% margin. Markup uses cost as its denominator.

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Understand the math

Formula & method

Selling price = cost × (1 + markup ÷ 100)

Markup is based on cost, while margin is based on selling price. A 50% markup does not equal a 50% margin.

A little more clarity

Frequently asked questions

Is a 100% markup a 100% margin?

No. A 100% markup doubles the cost, which produces a 50% margin.

Can I convert margin to markup?

Yes. This calculator shows the equivalent margin automatically, and the Margin Calculator can solve a target margin price.